Tuesday 20th January
What I did:
-researched my given brand and institution - Cadbury and Chelsea Physic Garden
General reflection:
-the hardest aspect of research was making sure the information was reliable, that is why I have sourced my information from the official sites of both companies
-the best part of today was getting to know both companies very well, which allowed me to see connections between them (i.e. similarities and differences)
-i have learnt some key dates about both brads which I had not idea about before
-my time management was excellent today because I managed to research both organizations and complete their information files - ready to start the design process
Wednesday 21st and Thursday 22nd January
What I did:
-took apart both companies into their branding, customers profiles, employe profiles and ways of consumerisation of their products
General reflection:
-today I did not have a difficult part in the work process, I just new that I had to get through all the analysis to hit the best idea for what a collaboration between my two companies would look like
-the best part of today was realizing, that although at first I though a botanic garden and a chocolate company have absolutely nothing in common, in reality they have absolutely the same customer and employe profiles! I realized that any person of any age and gender can visit a garden and anyone can consume chocolate! Also, the workers who manage the garden or who work with chocolate in a factory have the same manual labour intensive jobs which require them to wear comfortable worker clothes, gloves and an apron.
-I guess today I had a good lesson about the fact that things don't always turn out as what they might seem like at a first glance
-my time management was excellent, because I have completely taken apart into escorts both combines, ready with all the information I needed to start designing and making, and i still have four days to do this
Friday 23rd - Monday 26th of January
What I did:
-decided upon a concept for my collaboration outcome
When a visitor goes to the Chelsea Physic Garden on a walk, or the Garden's employee goes out to work in the nature, both have to wear comfortable, warm clothes (especially if it is winter time) including big coats, scarves and glove, which often lead to the person wearing them feeling a bit constrained in their movements, therefore are not set to be active and would rather just walk around the garden at a moderate to slow pace, enjoying the views. However, it is often the case, that when someone is in fresh air and walking around, their appetite grows and starts to crave something sweet - e.g. chocolate! Therefore, Cadbury can step into the story here and collaborate with Chelsea Physic Garden to offer to the customers and employees a bar classic chocolate which would fulfill anyone's cravings. However, having a bar of chocolate in your backpack is very annoying, because in order to get one piece in your mouth, each time, you would have to stop, take off the rucksack, open it, find the bar, put the rucksack back, take your gloves off, open the bar, break a piece off, take the piece with your dirty hands and finally eat it (covered with germs). I am sure most people would constrain themselves from having a piece if they knew so much effecter has to be put into it! Therefore, my concept and aims for the collaboration between the Chelsea Physic Garden and Cadbury is to create a small purse which can be attached to a belt/a bag/directly to the clothing. Which would break the chocolate bar for you and place each piece into an individual storage area, which each has its own personal access (door) to it for the consumer. And a small pin like object which can impose a piece of chocolate and take it to the consumer's mouth, without dirtying anything.
-designed the outcome
-made the outcome
General reflection:
-the most difficult part was the making part, where I had to consider all the measurements very carefully, because, for example in the fold area 1 extra mm had to be added in order for the layers to come together evenly
-the best part, was when I finished my piece and saw that my concept worked, because I have never seen a similar mechanism, therefore I have made something unique
-during this process I have learnt my figuring it out, that when your are making a "door" there has to be 1-2 extra mm counted into the size, in order for the door to fit the base
-the time management was excellent, because I fully finished the sketchbook and the final outcome on monday evening, which meant that I was ready to start working on the next project
The making process:
Final outcome:
Application:
